About Our Shop

Roots Underground Outfitters is an up scale men's fashion boutique and high-end brand based in the beautiful city of Milwaukee, Wisconsin. Roots offers its customers the most exclusive, high quality, and sought after national brands, alongside the best local brands that Milwaukee has to offer.

Roots is proud to stock seasonal clothing, accessories (watches, glasses, belts, etc.), and exclusive shoes. By offering both national and local brands, Roots gives its customers the ability to stand out, no matter where they may be.

We also do shoe consignment for 10-20% of shoe sale price, as well as buy, sell and trade shoes. 



To take exclusivity to the next level, Roots also offers on-the-spot custom screen printing. Whether you want a single personalized shirt for a night out; or shirts, hats, or other clothing for a team, club, organization, or brand: Roots has you covered.

Roots: From the ground up.



Store Hours:

Monday- Friday: 11am-7pm.

Saturday: Noon-7pm.

Sundays: Noon-5pm

Store Location:

 2622 N Downer Ave

Milwaukee WI, 53211